Venice Beach, California

Christopher Estep

Founder of Turblu. Supply chain leader at Signet Jewelers.I build companies and communities around the things I love — starting with cars.

The story so far

Four chapters: take ownership of something real, then make it better.

Aiken, South Carolina

The ER floor

I started at eighteen, running the Patient Advocate process for the Emergency Department at Aiken Regional Medical Centers. When someone's worst day walks through the door, you learn fast how to listen, take ownership, and get things done inside a system much bigger than you. It was operations training before I knew the word for it.

Signet Jewelers

Learning to operate at scale

From the ER I moved into supply chain at Signet Jewelers, the world's largest diamond jewelry retailer. Working alongside senior leadership and the C-suite, I've led enterprise initiatives spanning cost savings and acquisitions — including halving transit loss, worth millions of dollars in annual savings for a multi-billion dollar business.

East Coast · 2021

Palmetto Auto Club

Cars were always the constant. In 2021 I founded Palmetto Auto Club, a philanthropic community for East Coast car enthusiasts — premium rallies, curated events, and fundraising that gives the car scene a purpose bigger than the cars themselves.

Christopher's black Corvette Grand Sport wearing Rally2Dragon decals, with an Audi R8 lined up behind it at an East Coast car meet
East Coast car meet — my Grand Sport, still wearing its Rally2Dragon decals, next to my friend Asa Gladstein's R8. He happens to run Crown Rally.

Venice Beach, California

Turblu

Then I bet on myself. I moved across the country to Venice Beach, California, and founded Turblu — bringing the two threads of my life together, building at the intersection of motorsports and technology.

Visit turblu.com
Three members of the Turblu team wearing Turblu hats on a bridge over the Venice canals
First Turblu retreat — the Venice canals, a five-minute walk from HQ.
Christopher Estep

Now

  • Building Turblu from Venice Beach — AI infrastructure layer for motorsports.
  • Leading strategic supply chain initiatives at Signet Jewelers.
  • Growing the Turblu motorsports community — worldwide.

Let's talk

New opportunities, collaborations, or a good conversation about tech and motorsports.